Even when we had all of the resources and were firing on all cylinders, it felt like our Figma designs never truly came to life on the website exactly the way we wanted. And in order to properly execute this refresh, their brand team needed a website solution that could offer them more design flexibility and would drain less engineering resources. Their brand refresh included positioning their products and services as a suite of money management tools that can be used separately or together for maximum control, speaking about money in non-intimidating ways, and building a visual brand that was more approachable and unique.
This included service-based microbusinesses with fewer than 10 employees, solopreneurs, freelancers, and more-all of whom are underserved when it comes to financial management and banking. and Canadian small business owners take control of their finances.Īs the company continued to evolve, it looked to position itself as an integrated, one-stop money management solution and make their brand more approachable to specific audiences within the small business community. In the process, Wave has helped over two million U.S. On a mission to help service-based freelancers, contractors, consultants, and self-employed entrepreneurs take the fear out of handling business finances and better manage their money, the fintech company offers solutions for all things money-including invoicing, accounting, digital payments, payroll, banking, and 1:1 coaching.
Toronto-based Wave knows bookkeeping isn’t the most desirable task for any business owner. To make a bigger splash with small businesses, Wave was ready for a refresh
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