Located on San Francisco’s famous and vibrant Union Square, the building’s vast glass sliding doors allow the store to connect the existing square to a new plaza to the north, creating unprecedented urban permeability.Īs a foil to the lively activities of Union Square, the new art-filled plaza, featuring public Wi-Fi, is imagined as a tranquil garden of contemplation with tables and seating, creating a beautiful gathering place for the community. “It is possible to experience Apple's extraordinary products and services while taking in the buzzing Union Square on one side and relaxing in the contemplative quiet of the new plaza on the other.” We have created the most inspiring and stimulating space imaginable, blurring the inside and outside”, said Stefan Behling, Architect, Foster + Partners.
“This is an incredible site on Union Square and a chance to create a new public plaza. The design is the result of a close collaboration between Apple’s teams led by Jonathan Ive, chief design officer and Angela Ahrendts, senior vice president of Retail and Online Stores and Foster + Partners. Apple Union Square will be a model for future projects worldwide. Its innovative design enables new levels of transparency, openness and civic generosity, incorporating Apple’s new features and services. The opening of Apple Union Square in San Francisco marks an important step in Apple’s continuous evolution, its purpose and its role in the local community to bring a richer experience beyond opportunistic retail.
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